The past year and a half has been difficult for everyone. Corona has changed lives and shut down industries. We face a challenge in Flanders more than ever. That is why the Flemish government is investing €4.3 billion in 180 projects over the next few years. To make Flanders shine more than ever.


Relanceplan

COVID-19 hit the world and Flanders hard. Therefore, the Flemish Government launched a recovery plan. An investment of 4.3 billion in 180 projects in diverse fields. From culture to sport, from education to the healthcare sector and from technology to the environment. But above all, an investment in every Fleming.


"The Flemish Resilience" campaign

To publicise that relaunch plan, the Flemish government is launching a campaign on 13 August. Which uses the slogan ""More than ever"". Because more than ever, we face a challenge in Flanders. We are going to turn that one to our advantage more than ever. With more education than ever, more culture than ever, more welfare than ever and much more (than ever).


Graphic elements

To reinforce this initiative, we took care of the production and installation of some large yellow braces. Sturdy steel structures, which were fully elaborated in the style of the campaign and provided with the necessary communication. Some @vlaamseoverheid buildings were also decorated entirely in theme. The metre-high braces can be admired in person on the Ostend seafront, and at Brussels Airport!

Creatieve campagne by LDV United; Pictures by Dieter Daniëls